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Tihama Advertising, Public Relations and Marketing Company announces the signing of a strategic alliance with Tatheer Media Group
| Element List | Explanation |
|---|---|
| Introduction | Tihama Advertising, Public Relations, and Marketing Company announces the signing of a strategic alliance with Tatheer Media Group, with the aim of providing integrated and innovative media services in line with the requirements of the Saudi market and the Kingdom's Vision 2030. |
| Memorandum Signing Date | 2025-05-29 Corresponding to 1446-12-02 |
| Counterparty | Tatheer Media Group |
| Memorandum Subject | Tihama Advertising, Public Relations, and Marketing Company has entered into a strategic alliance with Tatheer Media Group. This comes as part of Tihama's efforts to strengthen its position as a leading media services provider since its founding in 1974, particularly as the Saudi partner of WPP Group, one of the world's largest advertising and marketing communications companies. This alliance also reflects a direct response to the current market demands, where marketing thinking no longer seeks a mere service provider, but rather a reliable partner with the vision and ability to deliver tangible results. Tatheer has been a leading provider of integrated media solutions since its founding in 2010. It has a proven track record of trust with major clients in the Kingdom, having implemented quality projects including content production and creation services, digital campaigns, documentaries, events, and corporate reputation management for a number of government and private entities. The two parties are expected to immediately begin developing joint projects targeting the government and private sectors, as part of a comprehensive package of media and communication solutions. |
| Memorandum Duration | The term agreement is one year from the date of signing, and represents the first phase of the partnership, renewable by written agreement. |
| Related Parties | NA |
| Financial Impact | There is no financial impact at present. Any future financial impact and any major developments in this regard will be announced. |
The Capital Market Authority and Saudi Exchange take no responsibility for the contents of this disclosure, make no representations as to its accuracy or completeness, and expressly disclaim any liability whatsoever for any loss arising from, or incurred in reliance upon, any part of this disclosure, and the issuer accepts full responsibility for the accuracy of the information contained in it and confirms, having made all reasonable enquiries, that to the best of their knowledge and belief, there are no other facts or information the omission of which would make the disclosure misleading, incomplete or inaccurate.
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